You created the digital product. You launched it. You posted about it (a lot). But… the sales trickle in slowly—if at all. Sound familiar?
The truth is, launching once isn’t enough. You need a sales system that works while you sleep. That’s where a digital product funnel comes in—and it doesn’t have to be complicated.
With tools like ConvertKit and Gumroad, you can build a simple, powerful funnel that turns curious followers into subscribers, and subscribers into paying customers—without tech overwhelm or hiring a team.
This guide will walk you through exactly how to set up a digital product funnel using ConvertKit and Gumroad, so you can sell your offers on autopilot—and finally free up time to focus on what you love.
Why You Need a Funnel (Even for Low-Ticket Digital Products)
A lot of creators think funnels are only for high-ticket offers or big launches. But the truth is, even a $15 digital product needs a funnel—because attention is short, and people rarely buy on the first click.
Without a funnel, you’re relying on someone seeing your product once, feeling ready, and instantly purchasing. That’s a big ask.
Here’s what a simple funnel does for you:
- Builds trust through automated value (via email nurture)
- Warms up cold leads who aren’t ready to buy yet
- Sells passively, without needing you to pitch every day
- Creates consistency so you’re not starting from scratch every time
Think of your funnel like a digital salesperson: welcoming people into your world, offering something useful (like a freebie), and gently guiding them toward a product that solves their problem.
That’s why setting up a funnel—especially with tools like ConvertKit and Gumroad—isn’t just smart. It’s essential if you want sustainable income from your digital products.
It’s time to stop relying on one-time promotions and start building a system that sells for you. Ready to see how ConvertKit and Gumroad team up to make that happen?
How ConvertKit + Gumroad Work Together
When it comes to digital products, ConvertKit and Gumroad are a dream duo. Each tool plays a specific role—and when used together, they create a seamless funnel from freebie to sale.
Here’s the breakdown:
ConvertKit = Email Engine + Nurture Machine
ConvertKit is where you:
- Collect leads with forms and landing pages
- Deliver a lead magnet (like a free guide or checklist)
- Send automated welcome and sales emails
- Tag and segment subscribers based on behavior (opens, clicks, purchases)
This is your relationship-builder. It’s where you warm up your audience and prime them for your paid offer.
Gumroad = Digital Product Storefront
Gumroad is where you:
- Host and sell your digital product (ebook, guide, template, etc.)
- Set pricing (one-time, pay-what-you-want, or subscription)
- Deliver your product automatically
- Collect customer info and email addresses
This is your transaction tool—simple, clean, and perfect for creators selling low- to mid-ticket offers.
Step-by-Step: Set Up Your Digital Product Funnel in a Weekend
You don’t need weeks, a web developer, or a marketing degree to build your first funnel. With ConvertKit and Gumroad, you can get a clean, simple system running in a weekend—or even a single afternoon.
Here’s your step-by-step breakdown:
Step 1: Create Your Freebie (1–2 hours)
Start with something valuable and easy to consume:
- A checklist
- A short guide
- A free template or mini-course
This will be your lead magnet—the entry point to your funnel.
Step 2: Build a Landing Page in ConvertKit (30 mins)
- Use ConvertKit’s drag-and-drop builder
- Add a headline that speaks to your audience’s problem or desire
- Connect it to a form that tags new subscribers (e.g., “Freebie – Mindset Guide”)
- Set up an automation to deliver your freebie instantly
Step 3: Write a Simple 3–5 Email Nurture Sequence (1–2 hours)
Your emails should guide readers from value to trust to offer:
- Welcome + Deliver Freebie
- Quick Win or Story (build connection)
- Introduce the Problem Your Product Solves
- Soft Pitch with a clear CTA
- (Optional): Bonus tip, testimonial, or limited-time offer
📩 All of this is automated through ConvertKit.
Step 4: Set Up Your Product in Gumroad (30 mins)
- Upload your product file
- Add a compelling title + description
- Set the price
- Customize your checkout experience
- Grab your product link for your email pitch
Step 5: Test the Flow + Go Live (30 mins)
- Opt in to your own freebie
- Make sure your email sequence and product link work smoothly
- Tweak anything that feels off
- Then start sharing your landing page link everywhere—IG bio, blog posts, email footer, etc.
That’s it. Your funnel is live.
With this system in place, you’re now capturing leads, building trust, and selling your digital product—without showing up every single day.
If you’ve been wondering how to set up a digital product funnel, here’s your proof: it’s not only doable—it’s scalable.
Summary: Set Up Your Digital Product Funnel with ConvertKit and Gumroad
You don’t need to overcomplicate the process or wait for your “next big launch.” With the right tools and a simple system, you can build a digital product funnel that works on autopilot—attracting leads, nurturing trust, and making sales while you focus on creating and serving.
By using ConvertKit for email automation and Gumroad for product delivery, you’re streamlining every step of the buyer journey—from freebie to sale. Whether you’re selling a $9 guide or a $97 template, the right funnel will do the heavy lifting.
So if you’ve been wondering how to set up a digital product funnel, now you’ve got the playbook. Keep it lean, lead with value, and let your systems sell for you.
